University Course Planner The University of Adelaide Australia

MDIA 7004 - Social Media Management

Career: Postgraduate Coursework
Units: 6
Term: Semester 2
Campus: North Terrace
Contact: Up to 2 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: No
Incompatible: MDIA 3341
Assessment: Social media audit and analysis, Portfolio of practical media production, Social Media Strategy Proposal.

This course equips you with advanced skills in social media management. You will enhance your skills in communicating and promoting brands and identities (including businesses, charities, sporting clubs and personal brands) in a rapidly changing media environment. You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You will also develop your practical skills in digital content creation and produce a portfolio of practical media work.

Course Fees

To display course fees, please select your status and program below:

Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 2 Mon 08/08/2022 Wed 17/08/2022 Fri 16/09/2022 Fri 28/10/2022

Class Details

Enrolment Class: Workshop
Class Nbr Section Size Available Dates Days Time Location
22800 WR01 30 9 4 Aug - 15 Sep Thursday 1pm - 3pm Schulz, 408, Computer Suite
6 Oct - 27 Oct Thursday 1pm - 3pm Schulz, 408, Computer Suite
28939 WR02 10 2 28 Jul - 15 Sep Thursday 11am - 1pm MyUni, OL, Online Class
6 Oct - 27 Oct Thursday 11am - 1pm MyUni, OL, Online Class