MANAGEMT 7124OL - Marketing for Managers
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4265 |
Campus: | Online |
Restriction: | Available only to Master of Business Administration (Health Management), Master of Business Administration (Online), Graduate Diploma and Graduate Certificate students |
Available for Study Abroad and Exchange: | No |
Available for Non-Award Study: | No |
Syllabus: |
Marketing lies at the core of all enterprise activity. Whatever the character or size of your entity, its revenue and resources can come from only one place - the marketplace. Whether the enterprise is Private or Public Sector, Not for Profit or Start-up, all enterprises are dependent on interactions with customers, donors, buyers or clients. This is the central tenet to marketing. In larger enterprises it is marketing managers who are primarily responsible for keeping their company close to these 'customers'. In the majority of today's enterprises this thinking is embedded into many roles. This course offers an introduction to marketing thought and action. The course explains the nature and purpose of marketing and the fundamentals of each of the most important marketing tasks. It analyses the need for customer orientation, the evaluation of markets and the targeting of market opportunities. It examines consumer and buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4265 | Fri 12/08/2022 | Fri 09/09/2022 | Mon 26/09/2022 | Mon 10/10/2022 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
65007 | 01OL | 300 | 226 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. |