University Course Planner The University of Adelaide Australia

MANAGEMT 7124OL - Marketing for Managers

Career: Postgraduate Coursework
Units: 3
Term: Online Teaching Period 5
Campus: Online
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No

Marketing lies at the core of all enterprise activity. Whatever the character or size of your entity, its revenue and resources can come from only one place - the marketplace. Whether the enterprise is Private or Public Sector, Not for Profit or Start-up, all enterprises are dependent on interactions with customers, donors, buyers or clients. This is the central tenet to marketing. In larger enterprises it is marketing managers who are primarily responsible for keeping their company close to these 'customers'. In the majority of today's enterprises this thinking is embedded into many roles. This course offers an introduction to marketing thought and action. The course explains the nature and purpose of marketing and the fundamentals of each of the most important marketing tasks. It analyses the need for customer orientation, the evaluation of markets and the targeting of market opportunities. It examines consumer and buyer behaviour and the role of market information. In addition, the course explains how to integrate product and service decisions with those on pricing, distribution and promotion.

Course Fees

To display course fees, please select your status and program below:

Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Online Teaching Period 5 Fri 12/08/2022 Fri 09/09/2022 Mon 26/09/2022 Mon 10/10/2022

Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
65007 01OL 300 210 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.