MARKETNG 2001 - Digital Media in Business
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 4210 |
| Campus: | North Terrace |
| Contact: | Up to 3 hours per week |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | Yes |
| Assessment: | Tests, assignments and final exam |
| Syllabus: |
Digital media and technologies are causing a significant shift to a new business reality, and changing the way businesses connect with customers and other stakeholders. This course aims to develop students' understanding of contemporary business in the digital media environment. Students will develop an understanding of digital business models, digital customer journeys, and apply relevant theories and principles to address business challenges in a digital context. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| 4210 | Tue 15/03/2022 | Thu 24/03/2022 | Fri 06/05/2022 | Fri 10/06/2022 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 12374 | TU05 | 25 | 1 | 9 Mar - 6 Apr | Wednesday | 1pm - 2pm | Nexus10, UB34, Teaching Room |
| 27 Apr - 8 Jun | Wednesday | 1pm - 2pm | Nexus10, UB34, Teaching Room | ||||
| 12376 | TU03 | 25 | FULL | 7 Mar - 7 Mar | Monday | 3pm - 4pm | Marjoribanks, 129, Teaching Room |
| 15 Mar - 15 Mar | Tuesday | 3pm - 4pm | Ligertwood, 214, Piper Alderman Room | ||||
| 21 Mar - 4 Apr | Monday | 3pm - 4pm | Marjoribanks, 129, Teaching Room | ||||
| 26 Apr - 26 Apr | Tuesday | 3pm - 4pm | Ligertwood, 214, Piper Alderman Room | ||||
| 2 May - 6 Jun | Monday | 3pm - 4pm | Marjoribanks, 129, Teaching Room | ||||
| 12378 | TU01 | 25 | FULL | 9 Mar - 6 Apr | Wednesday | 2pm - 3pm | Marjoribanks, 129, Teaching Room |
| 27 Apr - 8 Jun | Wednesday | 2pm - 3pm | Marjoribanks, 129, Teaching Room | ||||
| 19973 | TU10 | 25 | 1 | 9 Mar - 6 Apr | Wednesday | 5pm - 6pm | MyUni, OL, Online Class |
| 27 Apr - 8 Jun | Wednesday | 5pm - 6pm | MyUni, OL, Online Class | Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled. | |||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 12370 | LE01 | 103 | 3 | 28 Feb - 7 Mar | Monday | 9am - 11am | Darling West, G14, Darling West Lecture Theatre |
| 21 Mar - 4 Apr | Monday | 9am - 11am | Darling West, G14, Darling West Lecture Theatre | ||||
| 2 May - 6 Jun | Monday | 9am - 11am | Darling West, G14, Darling West Lecture Theatre | Note: This class will be recorded during the face-to-face session. See recording in MyUni after the scheduled session. | |||
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