BUSANA 7002 - Customer Analytics
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4210 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Pre-Requisite: | BUSANA 7000 and CORPFIN 7033 |
Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
Syllabus: |
This course will cover a broad range of topics that will equip students for solving some of the most common customer analytics problems, such as customer segmentation, understanding customer retention and customer lifetime value analysis. A large part of the course will be dedicated to digital marketing analytics which is becoming increasingly crucial given the rapid digitalisation of the marketplace. Students will learn about digital marketing pipelines and the business intelligence tools that support modern reporting practices (with an emphasis on Google Data Studio). Students will also learn how to analyse paid and organic digital marketing channels, design and analyse A/B tests, perform sentiment analysis on social media data to understand what content resonates with customers the most. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4210 | Tue 15/03/2022 | Thu 24/03/2022 | Fri 06/05/2022 | Fri 10/06/2022 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
16050 | SE01 | 50 | 41 | 28 Feb - 4 Apr | Monday | 11am - 2pm | Lower Napier, LG24, Teaching Room |
25 Apr - 6 Jun | Monday | 11am - 2pm | Lower Napier, LG24, Teaching Room | Note: Please note, this a Mixed Cohort Learning tutorial, you may attend this tute either face to face or online. Once enrolled please refer to MyUni for more information. |