MARKETNG 7023 - Understanding Consumers (M)
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4336 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Assumed Knowledge: | MARKETNG 7104 |
Assessment: | Quiz, Project, Participation, Presentation |
Syllabus: |
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
EFTSL | |||
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0.125 |
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4336 | Mon 05/06/2023 | Thu 08/06/2023 | Fri 21/07/2023 | Wed 16/08/2023 |
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Class Details
Enrolment Class: Tutorial | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33022 | TU05 | 18 | 16 | 25 May - 29 Jun | Thursday | 5pm - 6pm | MyUni, OL, Online Class |
13 Jul - 10 Aug | Thursday | 5pm - 6pm | MyUni, OL, Online Class | ||||
33023 | TU04 | 22 | 3 | 25 May - 29 Jun | Thursday | 4pm - 5pm | Marjoribanks, 129, Teaching Room |
13 Jul - 10 Aug | Thursday | 4pm - 5pm | Marjoribanks, 129, Teaching Room | ||||
33024 | TU03 | 22 | 3 | 23 May - 27 Jun | Tuesday | 4pm - 5pm | Nexus10, 102, Teaching Room |
11 Jul - 8 Aug | Tuesday | 4pm - 5pm | Nexus10, 102, Teaching Room | ||||
33025 | TU02 | 22 | 1 | 23 May - 27 Jun | Tuesday | 12pm - 1pm | Nexus10, 102, Teaching Room |
11 Jul - 8 Aug | Tuesday | 12pm - 1pm | Nexus10, 102, Teaching Room | ||||
Related Class: Lecture | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
33021 | LE01 | 84 | 23 | 25 May - 29 Jun | Thursday | 1pm - 3pm | Napier, G04, Lecture Theatre |
13 Jul - 10 Aug | Thursday | 1pm - 3pm | Napier, G04, Lecture Theatre |
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