MARKETNG 7025 - Digital Media and marketing Communications
Career: | Postgraduate Coursework |
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Units: | 3 |
Term: | 4333 |
Campus: | North Terrace |
Contact: | Up to 36 hours |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Assumed Knowledge: | MARKETNG 7005 or MARKETNG 7104 and MARKETNG 7023 |
Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
Syllabus: |
Marketing communications is considered one of the first and most important touchpoints brands have with their consumers. In an increasingly evolving and digital environment, all brands must consider how they can deliver a clear and consistent message to drive effective and successful marketing goals. This subject provides a strategic understanding of and practical skills to plan and implement integrated marketing communications campaigns. It investigates the changing relationship between marketing communications tools and the emergence of an evolving digital media landscape and explores the new opportunities and dynamics of marketing tools. This course transforms students into marketing communications professionals by building practical skills in working with media to develop campaigns, including campaign planning, media liaison, media planning and buying, campaign evaluation, and understanding audience factors. It also examines the ethical, legal and social aspects marketing communications must consider to remain successful in a contemporary and digital marketplace. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4333 | Mon 13/02/2023 | Thu 16/02/2023 | Fri 31/03/2023 | Wed 26/04/2023 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
30044 | SE02 | 15 | 6 | 2 Feb - 20 Apr | Thursday | 12pm - 3pm | MyUni, OL, Online Class | Note: This class is for offshore/interstate students only. Please refer to MyUni for details once enrolled. |
30045 | SE01 | 30 | 3 | 2 Feb - 20 Apr | Thursday | 12pm - 3pm | Nexus10, 102, Teaching Room |