INTBUS 7506 - International Business Strategy (M)

The course focuses on the development of skills to understand the issues that managers face in operating in international markets and supply chains. Students will develop an understanding of the conceptual frameworks that clarify the relationships between the business environment, domestic and global strategies. They will also have the opportunity to develop an applied research project that focuses on a key strategic decision facing senior management involved in entering an overseas market for the first time; or expanding existing operations into a new foreign market as part of a corporate strategy. This course addresses how multinational firms leverage their capabilities and competencies to create competitive advantages in international and global markets. Topics include assessing foreign markets attractiveness; understanding the impact of institutional differences across countries entry mode choice, international strategic alliances, competitive dynamics, global innovation, strategies and structures and assessing the challenges of corporate governance and corporate social responsibility for international business. The course will include problem-based learning, with case study workshops, as an integral part of the program