University Course Planner The University of Adelaide Australia

MARKETNG 1001UAC - Introduction to Marketing

Career: Non-Award
Units: 3
Term: 4310
Campus: University of Adelaide College
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Incompatible: MARKETNG 1001OUA, MARKETNG 2500, WINEMKTG 1013
Assessment: Exam/assignments/tests/tutorial work as prescribed at first lecture
Syllabus:

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.

Course Fees

Tuition fees for students undertaking this course are charged by University of Adelaide College.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4310 Tue 14/03/2023 Thu 23/03/2023 Fri 05/05/2023 Fri 09/06/2023


Class Details

Enrolment Class: Tuition
Class Nbr Section Size Available Dates Days Time Location
19991 TT03 24 13 28 Feb - 4 Apr Tuesday 1pm - 3pm MyUni, OL, Online Class
2 Mar - 6 Apr Thursday 10am - 12pm MyUni, OL, Online Class
25 Apr - 30 May Tuesday 1pm - 3pm MyUni, OL, Online Class
27 Apr - 1 Jun Thursday 10am - 12pm MyUni, OL, Online Class
19992 TT02 24 2 28 Feb - 4 Apr Tuesday 1pm - 3pm 132 Grenfell St, 103, Teaching Room
2 Mar - 6 Apr Thursday 3pm - 5pm 132 Grenfell St, 312, Teaching Room
25 Apr - 30 May Tuesday 1pm - 3pm 132 Grenfell St, 103, Teaching Room
27 Apr - 1 Jun Thursday 3pm - 5pm 132 Grenfell St, 312, Teaching Room
19993 TT01 24 2 28 Feb - 4 Apr Tuesday 10am - 12pm 132 Grenfell St, 302, Teaching Room
2 Mar - 6 Apr Thursday 1pm - 3pm 132 Grenfell St, 314, Teaching Room
25 Apr - 30 May Tuesday 10am - 12pm 132 Grenfell St, 302, Teaching Room
27 Apr - 1 Jun Thursday 1pm - 3pm 132 Grenfell St, 314, Teaching Room
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
20059 LEC0 72 17 This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details.