MARKETNG 1001UAC - Introduction to Marketing
Career: | Non-Award |
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Units: | 3 |
Term: | 4310 |
Campus: | University of Adelaide College |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | No |
Available for Non-Award Study: | No |
Incompatible: | MARKETNG 1001OUA, MARKETNG 2500, WINEMKTG 1013 |
Assessment: | Exam/assignments/tests/tutorial work as prescribed at first lecture |
Syllabus: |
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning. |
Course Fees
Tuition fees for students undertaking this course are charged by University of Adelaide College.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
---|---|---|---|---|
4310 | Tue 14/03/2023 | Thu 23/03/2023 | Fri 05/05/2023 | Fri 09/06/2023 |
Class Details
Enrolment Class: Tuition | |||||||
---|---|---|---|---|---|---|---|
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
19991 | TT03 | 24 | 13 | 28 Feb - 4 Apr | Tuesday | 1pm - 3pm | MyUni, OL, Online Class |
2 Mar - 6 Apr | Thursday | 10am - 12pm | MyUni, OL, Online Class | ||||
25 Apr - 30 May | Tuesday | 1pm - 3pm | MyUni, OL, Online Class | ||||
27 Apr - 1 Jun | Thursday | 10am - 12pm | MyUni, OL, Online Class | ||||
19992 | TT02 | 24 | 2 | 28 Feb - 4 Apr | Tuesday | 1pm - 3pm | 132 Grenfell St, 103, Teaching Room |
2 Mar - 6 Apr | Thursday | 3pm - 5pm | 132 Grenfell St, 312, Teaching Room | ||||
25 Apr - 30 May | Tuesday | 1pm - 3pm | 132 Grenfell St, 103, Teaching Room | ||||
27 Apr - 1 Jun | Thursday | 3pm - 5pm | 132 Grenfell St, 312, Teaching Room | ||||
19993 | TT01 | 24 | 2 | 28 Feb - 4 Apr | Tuesday | 10am - 12pm | 132 Grenfell St, 302, Teaching Room |
2 Mar - 6 Apr | Thursday | 1pm - 3pm | 132 Grenfell St, 314, Teaching Room | ||||
25 Apr - 30 May | Tuesday | 10am - 12pm | 132 Grenfell St, 302, Teaching Room | ||||
27 Apr - 1 Jun | Thursday | 1pm - 3pm | 132 Grenfell St, 314, Teaching Room | ||||
Automatic Enrolment Class: Lecture | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
20059 | LEC0 | 72 | 17 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. |