The University of Adelaide Home | Faculties & Divisions | Search
University Course Planner The University of Adelaide Australia

WINE 7005 - Direct Wine Marketing and Cellar Door Management

Career: Postgraduate Coursework
Units: 3
Term: 4333
Campus: North Terrace
Contact: Up to 36 hours
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Assessment: Assignments/tests/group work as prescribed at first lecture
Syllabus:

This course provides students with basic understanding of the specific attributes of direct selling objectives and strategies, this includes direct mail, viral approaches and smart phone applications. However, the emphasis is placed on providing knowledge and developing skills specific to the production and implementation of strong and effective web based strategies to build consumer attachment and brand loyalty. This will include brand website development, club and community development, live streaming of wine events and online wine sales via 'virtual cellar doors'.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4333 Mon 13/02/2023 Thu 16/02/2023 Fri 31/03/2023 Wed 26/04/2023


Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30074 SE02 15 10 1 Feb - 5 Apr Wednesday 9am - 12pm MyUni, OL, Online Class
19 Apr - 26 Apr Wednesday 9am - 12pm MyUni, OL, Online Class
Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled.
30075 SE01 30 FULL 1 Feb - 5 Apr Wednesday 9am - 12pm Nexus10, 704/705, MBA Suite
19 Apr - 26 Apr Wednesday 9am - 12pm Nexus10, 704/705, MBA Suite