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University Course Planner The University of Adelaide Australia

MARKETNG 2010 - Marketing Strategy

Career: Undergraduate
Units: 3
Term: 4310
Campus: North Terrace
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Pre-Requisite: MARKETNG 1001 or MARKETNG 1001OUA
Incompatible: MARKETNG 3503
Assessment: Peer assessment, assignments, case studies and final exam
Syllabus:

The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, forecasting, product-market definition, competitive analysis, strategic approaches and assessment of offerings, marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4310 Tue 14/03/2023 Thu 23/03/2023 Fri 05/05/2023 Fri 09/06/2023


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
14876 TU09 25 2 8 Mar - 5 Apr Wednesday 9am - 11am Lower Napier, LG14, Teaching Room
26 Apr - 7 Jun Wednesday 9am - 11am Lower Napier, LG14, Teaching Room
14877 TU08 25 2 8 Mar - 5 Apr Wednesday 2pm - 4pm Lower Napier, LG14, Teaching Room
26 Apr - 7 Jun Wednesday 2pm - 4pm Lower Napier, LG14, Teaching Room
14878 TU07 16 16 6 Mar - 3 Apr Monday 2pm - 4pm MyUni, OL, Online Class
24 Apr - 5 Jun Monday 2pm - 4pm MyUni, OL, Online Class
14879 TU06 25 FULL 8 Mar - 5 Apr Wednesday 11am - 1pm Lower Napier, LG14, Teaching Room
26 Apr - 7 Jun Wednesday 11am - 1pm Lower Napier, LG14, Teaching Room
14880 TU05 19 4 9 Mar - 6 Apr Thursday 2pm - 4pm MyUni, OL, Online Class
27 Apr - 8 Jun Thursday 2pm - 4pm MyUni, OL, Online Class
Note: This class is for offshore/interstate students only.  Please refer to MyUni for details once enrolled.
14881 TU04 25 2 9 Mar - 6 Apr Thursday 10am - 12pm Lower Napier, LG14, Teaching Room
27 Apr - 8 Jun Thursday 10am - 12pm Lower Napier, LG14, Teaching Room
14882 TU03 25 1 7 Mar - 4 Apr Tuesday 2pm - 4pm Nexus10, UB36, Teaching Room
25 Apr - 6 Jun Tuesday 2pm - 4pm Nexus10, UB36, Teaching Room
14883 TU02 25 2 9 Mar - 6 Apr Thursday 12pm - 2pm Lower Napier, LG14, Teaching Room
27 Apr - 8 Jun Thursday 12pm - 2pm Lower Napier, LG14, Teaching Room
14884 TU01 25 25 6 Mar - 3 Apr Monday 2pm - 4pm Ligertwood, 314, Flinders Room
24 Apr - 5 Jun Monday 2pm - 4pm Ligertwood, 314, Flinders Room
20325 TU10 15 3 9 Mar - 6 Apr Thursday 4pm - 6pm MyUni, OL, Online Class
27 Apr - 8 Jun Thursday 4pm - 6pm MyUni, OL, Online Class
Related Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
14875 LE01 184 16 28 Feb - 4 Apr Tuesday 12pm - 1pm Barr Smith South, 3029, Flentje Lecture Theatre
25 Apr - 6 Jun Tuesday 12pm - 1pm Barr Smith South, 3029, Flentje Lecture Theatre