University Course Planner The University of Adelaide Australia

MARKETNG 2010MELB - Marketing Strategy

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: Melbourne
Restriction: Available only to University of Adelaide College Melbourne Campus students
Available for Study Abroad and Exchange:
Available for Non-Award Study: No
Pre-Requisite: MARKETNG 1001
Incompatible: MARKETNG 3503
Assessment: Peer assessment, assignments, case studies and final exam

The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, forecasting, product-market definition, competitive analysis, strategic approaches and assessment of offerings, marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Tue 14/03/2023 Thu 23/03/2023 Fri 05/05/2023 Fri 09/06/2023

Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
20133 TU01 20 9 9 Mar - 6 Apr Thursday 2pm - 4pm MyUni, OL, Online Class
27 Apr - 8 Jun Thursday 2pm - 4pm MyUni, OL, Online Class
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
20132 LE01 20 9 28 Feb - 4 Apr Tuesday 8am - 9am MyUni, OL, Online Class
25 Apr - 6 Jun Tuesday 8am - 9am MyUni, OL, Online Class