MARKETNG 2010MELB - Marketing Strategy
| Career: | Undergraduate |
|---|---|
| Units: | 3 |
| Term: | Semester 1 |
| Campus: | Melbourne |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MARKETNG 1001 |
| Incompatible: | MARKETNG 3503 |
| Assessment: | Peer assessment, assignments, case studies and final exam |
| Syllabus: |
The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, forecasting, product-market definition, competitive analysis, strategic approaches and assessment of offerings, marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation). |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
 |
 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
|
|
Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
|---|---|---|---|---|
| Semester 1 | Tue 14/03/2023 | Thu 23/03/2023 | Fri 05/05/2023 | Fri 09/06/2023 |
|
|
Class Details
| Enrolment Class: Tutorial | |||||||
|---|---|---|---|---|---|---|---|
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 20133 | TU01 | 20 | 9 | 9 Mar - 6 Apr | Thursday | 2pm - 4pm | MyUni, OL, Online Class |
| 27 Apr - 8 Jun | Thursday | 2pm - 4pm | MyUni, OL, Online Class | ||||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 20132 | LE01 | 20 | 9 | 28 Feb - 4 Apr | Tuesday | 8am - 9am | MyUni, OL, Online Class |
| 25 Apr - 6 Jun | Tuesday | 8am - 9am | MyUni, OL, Online Class | ||||
|
|