MDIA 7006 - Risk and Crisis Communication

This course focuses on the role of strategic communication in managing situations of risk and crisis. You will consider risk and crisis communication in local, national and international contexts and across NGO, government and corporate sectors. You will identify issues and strategies for managing risks, plan effective communication strategies to prevent issues from becoming risks, and examine how new technologies and a changing media environment can influence the response of stakeholders. Other topics covered include issues of trust, credibility and control; corporate social responsibility (CSR); and the ethical and legal requirements for communications practitioners in Australia.