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MARKETNG 3008 - Data Driven Customer Engagement

Career: Undergraduate
Units: 3
Term: 4320
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Yes
Assessment: tests, assignments and final exam
Syllabus:

This subject responds to business’ growing emphasis and reliance on data and considers the use of data and analytics in digital marketing. It introduces students to the many ways data can help engage customers and track performance. Students utilise relevant digital tools and technologies concerning search engine optimisation (SEO), digital analytics, and other social media metrics including Google analytics. Emphasis is given to how data analytics supports digital marketing strategy and supports marketing-oriented, decision-making. Students also critically examine the consequences of digital marketing, and the limits and perils of big data.

Course Fees

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Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
4320 Mon 07/08/2023 Wed 16/08/2023 Fri 15/09/2023 Fri 27/10/2023


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
24791 TU04 25 FULL 27 Jul - 14 Sep Thursday 2pm - 4pm MyUni, OL, Online Class
5 Oct - 26 Oct Thursday 2pm - 4pm MyUni, OL, Online Class
24792 TU03 25 FULL 27 Jul - 14 Sep Thursday 12pm - 2pm Nexus10, 228, Computer Suite
5 Oct - 26 Oct Thursday 12pm - 2pm Nexus10, 228, Computer Suite
24793 TU02 25 FULL 26 Jul - 13 Sep Wednesday 10am - 12pm Nexus10, 228, Computer Suite
4 Oct - 25 Oct Wednesday 10am - 12pm Nexus10, 228, Computer Suite
24794 TU01 25 FULL 26 Jul - 13 Sep Wednesday 12pm - 2pm Nexus10, 228, Computer Suite
4 Oct - 25 Oct Wednesday 12pm - 2pm Nexus10, 228, Computer Suite
30256 TU05 25 7 28 Jul - 15 Sep Friday 3pm - 5pm Nexus10, 228, Computer Suite
6 Oct - 27 Oct Friday 3pm - 5pm Nexus10, 228, Computer Suite
Related Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
24790 LE01 125 6 25 Jul - 12 Sep Tuesday 3pm - 5pm Horace Lamb, 1022, Horace Lamb Lecture Theatre
3 Oct - 24 Oct Tuesday 3pm - 5pm Horace Lamb, 1022, Horace Lamb Lecture Theatre