University Course Planner The University of Adelaide Australia

WINE 7001 - Marketing in Wine Business

Career: Postgraduate Coursework
Units: 3
Term: Trimester 1
Campus: North Terrace
Contact: Up to 3 hours per week
Available for Study Abroad and Exchange: Yes
Available for Non-Award Study: Check with School
Assessment: Assignments/tests/group work/participation as prescribed at first Lecture.

This course provides students with an introduction to marketing from a wine business perspective. The focus is on understanding and using appropriate marketing frameworks to analyse the performance and current situation of a wine business, in order to assist in making decisions related to marketing. Students will learn how to best analyse the environment external to the company, and how to plan and review the 4Ps of the company’s marketing mix. Through case studies and exemplars of wine marketing strategies, students can examine marketing practices to formulate strategic recommendations to improve wine business performance.

Course Fees

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Student Status


What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here

Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Trimester 1 Mon 13/02/2023 Thu 16/02/2023 Fri 31/03/2023 Wed 26/04/2023

Class Details

Enrolment Class: Seminar
Class Nbr Section Size Available Dates Days Time Location
30076 SE02 15 13 1 Feb - 5 Apr Wednesday 1pm - 4pm MyUni, OL, Online Class
19 Apr - 26 Apr Wednesday 1pm - 4pm MyUni, OL, Online Class
Note: This class is for offshore / interstate students only. Where this requirement is not met, students risk being removed from this class. Please refer to MyUni for details once enrolled.
30077 SE01 30 18 1 Feb - 5 Apr Wednesday 1pm - 4pm Nexus10, 102, Teaching Room
19 Apr - 26 Apr Wednesday 1pm - 4pm Nexus10, 102, Teaching Room