WINE 7001UAC - Marketing in Wine Business
Career: | Non-Award |
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Units: | 3 |
Term: | 4333 |
Campus: | University of Adelaide College |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | |
Available for Non-Award Study: | Check with School |
Incompatible: | MARKETNG 7104 (This incompatibility applies to PG Wine Business students ONLY) |
Assessment: | Assignments/tests/group work/participation as prescribed at first Lecture. |
Syllabus: |
This course provides students with an introduction to marketing from a wine business perspective. The focus is on understanding and using appropriate marketing frameworks to analyse the performance and current situation of a wine business, in order to assist in making decisions related to marketing. Students will learn how to best analyse the environment external to the company, and how to plan and review the 4Ps of the company’s marketing mix. Through case studies and exemplars of wine marketing strategies, students can examine marketing practices to formulate strategic recommendations to improve wine business performance. |
Course Fees
Tuition fees for students undertaking this course are charged by University of Adelaide College.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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4333 | Mon 13/02/2023 | Thu 16/02/2023 | Fri 31/03/2023 | Wed 26/04/2023 |
Class Details
Enrolment Class: Seminar | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
30078 | SE02 | 2 | 2 | 1 Feb - 5 Apr | Wednesday | 1pm - 4pm | MyUni, OL, Online Class |
19 Apr - 26 Apr | Wednesday | 1pm - 4pm | MyUni, OL, Online Class | ||||
30079 | SE01 | 2 | 2 | 1 Feb - 5 Apr | Wednesday | 1pm - 4pm | Nexus10, 102, Teaching Room |
19 Apr - 26 Apr | Wednesday | 1pm - 4pm | Nexus10, 102, Teaching Room |