VITICULT 3500WT - Grape and Wine Industry Practice, Policy and Communication III

This course examines some of the current policies and issues confronting the Australian wine industry. These include the various legislative requirements at state and federal levels, the representative organisations for grape growers and winemakers, and the role of industry bodies in the establishment and protection of Australia's domestic and international wine markets. The activities and operation of the numerous industry organisations and research providers are examined from both a national and international perspective. A detailed examination of the current policies associated with alcohol and society is presented. The course is built around a series of presentations by selected industry experts. The changing face of wine communication is explored, with an emphasis on the use of emerging technologies and approaches to reach new audiences.