WINE 7002UAC - Growing Domestic and International Wine Markets

This course provides students with insights into the nature and complexities of the world's wine markets. Students will analyse the impact of globalisation on the wine industry. The course will enable students to assess the relative attractiveness of the Australian and various countries' wine markets, understanding their differences and factors effecting profitability. This course examines key drivers in the world wine market and their impact on wine export dynamics and characteristics. Students will understand the importance of matching the wine offering and business capability, with wine market opportunity on specifying the market entry, and distribution strategies required to generate profitable export sales.