WINE 7777 - Wine Business Research Project (M)

This capstone course draws upon the core and chosen elective curriculum to culminate in a robust original research project based upon an actual wine business, with results integrated into a 5 year business plan or a minor thesis. Skills developed include high level strategic thinking and planning, and the ability to plan and execute original research. The course integrates all of the interfacing elements between wine, business, and marketing, as these relate to the wine industry of today.