MARKETNG 2010 - Marketing Strategy
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 1 |
| Campus: | North Terrace |
| Available for Study Abroad and Exchange: | Yes |
| Available for Non-Award Study: | Check with School |
| Pre-Requisite: | MARKETNG 1001 or MARKETNG 1001OUA |
| Incompatible: | MARKETNG 3503 |
| Assessment: | Peer assessment, assignments, case studies and final exam |
| Syllabus: |
The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, forecasting, product-market definition, competitive analysis, strategic approaches and assessment of offerings, marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation). |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 1 | Tue 12/03/2024 | Thu 21/03/2024 | Fri 03/05/2024 | Fri 07/06/2024 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 14645 | TU09 | 25 | FULL | 1 Mar - 5 Apr | Friday | 2pm - 4pm | Napier, 108, Teaching Room |
| 26 Apr - 7 Jun | Friday | 2pm - 4pm | Napier, 108, Teaching Room | ||||
| 14647 | TU06 | 25 | FULL | 27 Feb - 2 Apr | Tuesday | 2pm - 4pm | Ligertwood, 111, Teaching Room |
| 23 Apr - 4 Jun | Tuesday | 2pm - 4pm | Ligertwood, 111, Teaching Room | ||||
| 14648 | TU05 | 25 | 1 | 27 Feb - 2 Apr | Tuesday | 9am - 11am | Napier, 144, Teaching Room |
| 23 Apr - 4 Jun | Tuesday | 9am - 11am | Napier, 144, Teaching Room | ||||
| 14649 | TU04 | 25 | FULL | 29 Feb - 4 Apr | Thursday | 2pm - 4pm | Nexus10, UB36, Teaching Room |
| 25 Apr - 6 Jun | Thursday | 2pm - 4pm | Nexus10, UB36, Teaching Room | ||||
| 14650 | TU03 | 25 | 6 | 26 Feb - 1 Apr | Monday | 1pm - 3pm | Lower Napier, LG15, Teaching Room |
| 22 Apr - 3 Jun | Monday | 1pm - 3pm | Lower Napier, LG15, Teaching Room | ||||
| 14651 | TU02 | 25 | 15 | 1 Mar - 5 Apr | Friday | 12pm - 2pm | Marjoribanks, 129, Teaching Room |
| 26 Apr - 7 Jun | Friday | 12pm - 2pm | Marjoribanks, 129, Teaching Room | ||||
| 14652 | TU01 | 25 | 1 | 27 Feb - 2 Apr | Tuesday | 11am - 1pm | Napier, 144, Teaching Room |
| 23 Apr - 4 Jun | Tuesday | 11am - 1pm | Napier, 144, Teaching Room | ||||
| Related Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 14800 | LE01 | 175 | 23 | 28 Feb - 3 Apr | Wednesday | 11am - 12pm | Mawson, G19, Mawson Lecture Theatre |
| 24 Apr - 29 May | Wednesday | 11am - 12pm | Mawson, G19, Mawson Lecture Theatre | ||||
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