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University Course Planner The University of Adelaide Australia

MARKETNG 2010MELB - Marketing Strategy

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: Melbourne
Restriction: Available only to University of Adelaide College Melbourne Campus students
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Pre-Requisite: MARKETNG 1001
Incompatible: MARKETNG 3503
Assessment: Peer assessment, assignments, case studies and final exam
Syllabus:

The course examines the development and implementation of marketing strategy by providing an understanding of the key considerations when developing marketing strategies. Topics: environmental analysis, portfolio analysis, forecasting, product-market definition, competitive analysis, strategic approaches and assessment of offerings, marketing strategy implementation. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Tue 12/03/2024 Thu 21/03/2024 Fri 03/05/2024 Fri 07/06/2024


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
19369 TU01 24 18 1 Mar - 5 Apr Friday 10am - 12pm 370 Docklands, 303, Teaching Room
26 Apr - 7 Jun Friday 10am - 12pm 370 Docklands, 303, Teaching Room
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
19368 LE01 24 18 1 Mar - 5 Apr Friday 9am - 10am 370 Docklands, 303, Teaching Room
26 Apr - 7 Jun Friday 9am - 10am 370 Docklands, 303, Teaching Room