ENTREP 1000MELB - Business Lifecycles

This course uses a lifecycle perspective of the firm to develop students' understanding of the interrelated nature of the different business disciplines required to establish and grow a business successfully. With the use of an online business simulation game, student groups compete with each other in growing a business in a virtual world while learning about the role of entrepreneurship, strategy, marketing, finance, business structures, management, accounting, taxation, and exit and succession planning. The course will appeal to those who are interested in starting up and/or owning a business, managing a business, as well as those intending in becoming business advisors, leaders or policymakers.