MARKETNG 3008 - Data Driven Customer Engagement
Career: | Undergraduate |
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Units: | 3 |
Term: | Semester 2 |
Campus: | North Terrace |
Contact: | Up to 3 hours per week |
Available for Study Abroad and Exchange: | Yes |
Available for Non-Award Study: | Yes |
Assessment: | tests, assignments and final exam |
Syllabus: |
This subject responds to business’ growing emphasis and reliance on data and considers the use of data and analytics in digital marketing. It introduces students to the many ways data can help engage customers and track performance. Students utilise relevant digital tools and technologies concerning search engine optimisation (SEO), digital analytics, and other social media metrics including Google analytics. Emphasis is given to how data analytics supports digital marketing strategy and supports marketing-oriented, decision-making. Students also critically examine the consequences of digital marketing, and the limits and perils of big data. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
EFTSL | |||
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0.125 |
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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Semester 2 | Mon 05/08/2024 | Wed 14/08/2024 | Fri 13/09/2024 | Fri 25/10/2024 |
Class Details
Enrolment Class: Tutorial | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
24162 | TU05 | 25 | 13 | 23 Jul - 10 Sep | Tuesday | 12pm - 2pm | Nexus10, 217, Computer Suite |
1 Oct - 22 Oct | Tuesday | 12pm - 2pm | Nexus10, 217, Computer Suite | ||||
24163 | TU04 | 25 | 16 | 23 Jul - 10 Sep | Tuesday | 10am - 12pm | Nexus10, 217, Computer Suite |
1 Oct - 22 Oct | Tuesday | 10am - 12pm | Nexus10, 217, Computer Suite | ||||
24164 | TU03 | 25 | 8 | 25 Jul - 12 Sep | Thursday | 1pm - 3pm | Nexus10, 217, Computer Suite |
3 Oct - 24 Oct | Thursday | 1pm - 3pm | Nexus10, 217, Computer Suite | ||||
24165 | TU02 | 25 | 14 | 22 Jul - 9 Sep | Monday | 12pm - 2pm | Nexus10, 217, Computer Suite |
30 Sep - 21 Oct | Monday | 12pm - 2pm | Nexus10, 217, Computer Suite | ||||
24166 | TU01 | 25 | 17 | 25 Jul - 12 Sep | Thursday | 3pm - 5pm | Nexus10, 217, Computer Suite |
3 Oct - 24 Oct | Thursday | 3pm - 5pm | Nexus10, 217, Computer Suite | ||||
Related Class: Lecture | |||||||
Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
24693 | LE01 | 125 | 68 | 22 Jul - 9 Sep | Monday | 9am - 11am | Engineering Sth, S112, Teaching Room |
30 Sep - 21 Oct | Monday | 9am - 11am | Engineering Sth, S112, Teaching Room |