MARKETNG 3005OUA - Marketing Communications in a Digital World
| Career: |
Undergraduate |
| Units: |
3 |
| Term: |
Trimester 2 |
| Campus: |
Open Universities Australia |
| Contact: |
Up to 36 hours |
| Restriction: |
Available only to University of Adelaide Open Universities Australia students |
| Available for Study Abroad and Exchange: |
No |
| Available for Non-Award Study: |
No |
| Incompatible: |
MARKETNG 2503, MARKETNG 3005 |
| Assessment: |
Exam/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.
|
Course Fees
Tuition fees for students undertaking this course are charged by Open Universities Australia.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed
here
Critical Dates
Class Details
| Enrolment Class: Tutorial |
|---|
| 33120 |
01OU |
100 |
99 |
This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. |
