MARKETNG 3501OUA - Marketing to the World
Career: | Undergraduate |
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Units: | 3 |
Term: | Trimester 3 |
Campus: | Open Universities Australia |
Contact: | Up to 36 hours |
Restriction: | Available only to University of Adelaide Open Universities Australia students |
Available for Study Abroad and Exchange: | No |
Available for Non-Award Study: | No |
Pre-Requisite: | MARKETNG 1001OUA |
Incompatible: | MARKETNG 3501 |
Assessment: | Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture |
Syllabus: |
International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project. |
Course Fees
Tuition fees for students undertaking this course are charged by Open Universities Australia.
Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
Critical Dates
Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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Trimester 3 | Mon 16/09/2024 | Wed 18/09/2024 | Fri 25/10/2024 | Wed 20/11/2024 |
Class Details
Enrolment Class: Tutorial | |||||||
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Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
36143 | 01OU | 100 | 100 | This class does not have any timetabled face-to-face sessions. Please check MyUni or contact your Course Coordinator for details. |