ENTREP 7001 - Navigating Commercialisation Pathways

This course is designed to provide the knowledge and skills to enable students to understand and successfully navigate commercialisation pathways. Beginning with the critical evaluation of research and technological innovations, the course will explain the process of commercialisation, its fundamental elements, and how this translates to market activities. The course introduces intellectual property, explores options for how this may be protected, and considers the exploitation potential associated with these options. The context of the commercialisation ecosystem is analysed, from a technological (and market) perspective, in order to plan and design a commercialisation pathway aligned with a particular innovation. The course will explain key strategic decisions to be considered around commercialisation: including organizational form; technology; resources and capabilities; customers; collaborators and competitors. The course will create a community of practice, in which students will contribute informed insights that reflect the individual, organisational and/or entrepreneurial leadership issues associated with technology commercialisation.