ENTREP 7003 - Entrepreneurial Business Development

Business development is a critical components of the establishment of a successful business. They are crucial for low-tech and high-tech firms, start-ups and established businesses, and for-profit or not-for-profit organizations. This course takes a deep dive into the business development process – customer discovery, validation, creation and building- while integrating elements of business development activities that help establish long-term relationships with customers. This unit will develop students’ ability to identify their target customer and market, test and validate their assumptions with customers in relation to a new product or technology, articulate and pitch (sell) the value proposition of their product or technology to prospective customers. This subject will equip students with the following skills: customer interviewing and/or surveying, business proposal writing, pitching and selling skills.