MARKETNG 2006MELB - Delivering Customer Insights
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | Semester 1 |
| Campus: | Melbourne |
| Contact: | Up to 3 hours per week |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Pre-Requisite: | MARKETNG 1001 or MARKETNG 1001OUA |
| Incompatible: | MARKETNG 2505, MARKETNG 3006 |
| Assessment: | Exams/assignments/tests/tutorial work as prescribed at first lecture |
| Syllabus: |
This course will provide students with an in-depth understanding of the practice of market research, to identify and deliver customer insights. Working in a group, students will be conduct a practical market research project; working through all stages of the market research process including research design, data collection, analysis and interpretation of findings. Students will be required to understand and apply both qualitative and quantitative research techniques and will present the findings from their research in both written and oral formats. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
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| Semester 1 | Tue 12/03/2024 | Thu 21/03/2024 | Fri 03/05/2024 | Fri 07/06/2024 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 19367 | TU01 | 24 | 19 | 1 Mar - 22 Mar | Friday | 1pm - 3pm | 370 Docklands, 306, Teaching Room |
| 25 Mar - 25 Mar | Monday | 5pm - 7pm | 370 Docklands, 303, Teaching Room | ||||
| 5 Apr - 5 Apr | Friday | 1pm - 3pm | 370 Docklands, 306, Teaching Room | ||||
| 26 Apr - 31 May | Friday | 1pm - 3pm | 370 Docklands, 306, Teaching Room | ||||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 19366 | LE01 | 24 | 19 | 26 Feb - 1 Apr | Monday | 3pm - 5pm | 370 Docklands, 303, Teaching Room |
| 22 Apr - 27 May | Monday | 3pm - 5pm | 370 Docklands, 303, Teaching Room | ||||
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