MARKETNG 2001MELB - Digital Media in Business
| Career: | Undergraduate |
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| Units: | 3 |
| Term: | 4410 |
| Campus: | Melbourne |
| Contact: | Up to 3 hours per week |
| Restriction: | Available only to University of Adelaide College Melbourne Campus students |
| Available for Study Abroad and Exchange: | No |
| Available for Non-Award Study: | No |
| Assumed Knowledge: | MARKETNG 1001MELB |
| Assessment: | Tests, Assignments |
| Syllabus: |
Digital media and technologies are causing a significant shift to a new business reality, and changing the way businesses connect with customers and other stakeholders. This course aims to develop students' understanding of contemporary business in the digital media environment. Students will develop an understanding of digital business models, digital customer journeys, and apply relevant theories and principles to address business challenges in a digital context. |
Course Fees
Study Abroad student tuition fees are available here
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
| EFTSL | |||
|---|---|---|---|
| 0.125 | |||
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Course Outline
A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here
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Critical Dates
| Term | Last Day to Add Online | Census Date | Last Day to WNF | Last Day to WF |
|---|---|---|---|---|
| 4410 | Tue 12/03/2024 | Thu 21/03/2024 | Fri 03/05/2024 | Fri 07/06/2024 |
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Class Details
| Enrolment Class: Tutorial | |||||||
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| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 19365 | TU01 | 24 | 17 | 29 Feb - 4 Apr | Thursday | 1pm - 2pm | 370 Docklands, 315, Teaching Room |
| 25 Apr - 6 Jun | Thursday | 1pm - 2pm | 370 Docklands, 315, Teaching Room | ||||
| Automatic Enrolment Class: Lecture | |||||||
| Class Nbr | Section | Size | Available | Dates | Days | Time | Location |
| 19364 | LE01 | 24 | 17 | 29 Feb - 4 Apr | Thursday | 2pm - 4pm | 370 Docklands, 315, Teaching Room |
| 25 Apr - 6 Jun | Thursday | 2pm - 4pm | 370 Docklands, 315, Teaching Room | ||||
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