The University of Adelaide Home | Faculties & Divisions | Search
University Course Planner The University of Adelaide Australia

MARKETNG 2001MELB - Digital Media in Business

Career: Undergraduate
Units: 3
Term: Semester 1
Campus: Melbourne
Contact: Up to 3 hours per week
Restriction: Available only to University of Adelaide College Melbourne Campus students
Available for Study Abroad and Exchange: No
Available for Non-Award Study: No
Assessment: Tests, Assignments
Syllabus:

Digital media and technologies are causing a significant shift to a new business reality, and changing the way businesses connect with customers and other stakeholders. This course aims to develop students' understanding of contemporary business in the digital media environment. Students will develop an understanding of digital business models, digital customer journeys, and apply relevant theories and principles to address business challenges in a digital context.

Course Fees

To display course fees, please select your status and program below:

Student Status

Domestic
International

What type of place are you studying in

Commonwealth supported
Full fee paying

Study Level

Undergraduate
Postgraduate Coursework
Non Award

Program of Study

Study Abroad student tuition fees are available here

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The fees displayed below for international students are for students commencing a program in 2024 only. International students who commenced a program in 2023 or prior can find their fee here.

Units
 EFTSL
Amount
3
 0.125
          
  


Course Outline

A Course Outline which includes Learning Outcomes, Learning Resources, Learning & Teaching for this course may be accessed here


Critical Dates

Term Last Day to Add Online Census Date Last Day to WNF Last Day to WF
Semester 1 Tue 12/03/2024 Thu 21/03/2024 Fri 03/05/2024 Fri 07/06/2024


Class Details

Enrolment Class: Tutorial
Class Nbr Section Size Available Dates Days Time Location
19365 TU01 24 17 29 Feb - 4 Apr Thursday 1pm - 2pm 370 Docklands, 315, Teaching Room
25 Apr - 6 Jun Thursday 1pm - 2pm 370 Docklands, 315, Teaching Room
Automatic Enrolment Class: Lecture
Class Nbr Section Size Available Dates Days Time Location
19364 LE01 24 17 29 Feb - 4 Apr Thursday 2pm - 4pm 370 Docklands, 315, Teaching Room
25 Apr - 6 Jun Thursday 2pm - 4pm 370 Docklands, 315, Teaching Room