ECON 7244OL - Managerial Economics

Enterprises, public-sector organisations and not-for-profits operate in a highly dynamic and often very competitive economic environment, within which they must pursue their organisational goals, constrained by limited financial and other resources. A deep and extensive understanding of this environment is essential for effective managerial decision-making. Valuable topics for managers in this course include scarcity and opportunity costs; money and finance; the macroeconomic environment; behavioural economics; competition and pricing; strategic decisions; market failure; innovation; globalisation; and the growing significance of ecological sustainability and climate change policy for business.